U.K. Gambling Commission Searching for New National Lottery Operator
The U.K.’s Gambling Commission is looking for a new National Lottery operator to lead the organization into a successful future. The operator will take over the position in 2023 when the current license for the commission ends.
About the UK National Lottery
The UK National Lottery is one of the biggest lotteries in the world. About 14 million people participate in draw-based lottery games offered by the agency. In 2017, the UK National Lottery earned £6.9 million in sales.
The United Kingdom established The UK National Lottery in 1994. At the time, there were just four television channels in the United Kingdom. There were also no smartphones and social media was in the development stages. This is one reason why the Gambling Commission is looking for innovative ideas. It hopes to make the UK National Lottery more appealing in the future. Technology will need to play a bigger role in how people play the lottery in order to keep consumers interested.
Next year will be the 25th anniversary of the UK National Lottery. The funds it has generated have gone to good causes. The Gambling Commission will be ensuring the future operator will continue the positive work of the lottery. The commission also expects the operator to build on the £38 billion the lottery has raised since it began. The new operator also has to make sure there is fairness in how the UK National Lottery offers its products. In addition, the operator must ensure that play is fair for all citizens.
The Gambling Commission and Future Planning
The Gambling Commission regulates the current license for the UK National Lottery. The commission also governs the rest of the U.K.’s gambling industry. It started the discussion with the worldwide lottery market at the World Lottery Summit. The event took place from Nov. 18 to Nov. 22 in Buenos Aires, Argentina. In the next few months, the Gambling Commission plans to engage with the world’s technology and finance industries.
In 2018, the commission formed a team, as well as named a financial specialist, to manage the competition. The team will also be in charge of engaging with bidders and setting up an Expert Advisory Group. The group will help to shape and guide the future of the UK National Lottery.
Chief Executive of the Gambling Commission Neil McArthur stated that “the UK National Lottery is one of the largest lotteries in the world. The fourth license competition is a unique and exciting opportunity for potential bidders and operator to sustain and build on the National Lottery’s achievements over the last 25 years.”
McArthur also stated that the UK National Lottery is a “multibillion-pound operation.” In 2017, the organization saw £6.9 billion in sales. McArthur stated that there is lots of potential for growth. And, there is no need for the UK National Lottery to compromise its principles or be irresponsible.
Technology and the Gambling Commission
“In a world where 24-hour communication and technology continues to change at an increasingly fast pace, innovation and creativity will play a key part in making sure the National Lottery remains relevant in the future and are keen to hear from the widest range of businesses and interested parties from across the globe,” McArthur asserts.
McArthur also said the commission is looking forward to collaborating with investors, companies, and other investors in the coming months. He believes this collaboration will help the Gambling Commission to make gaming fair and exciting. McArthur says these partnerships will help the lottery maintain its position as one of the “best lotteries in the world.”
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