With their latest eBay purchase, online casino GoldenPalace is well on their way to overtaking the name “Smith” in the telephone book. The casino spent $15,000 to name another child after the company.

The bouncing baby boy’s official name is GoldenPalace.com Silverman and he is the latest in a series of eccentric advertising campaigns by the casino. Other babies also share the casino’s name, as well as Tennessee resident Terri Illigan, who sold her naming rights on eBay for $15,199, and subsequently changed her name to GoldenPalace.com to help support her five children.

“You can expect more baby-naming in the future as I am sure other people will follow suit and be looking to auction off the naming rights to their children”, GoldenPalace.com CEO Richard Rowe said.